Full-Service Contest Management: From Submission to Fulfillment

Full-Service Contest Management: From Submission to Fulfillment

Who doesn’t love a little friendly competition? 

As brands search for deeper, more meaningful ways to connect with their consumers, more and more of them turn to promotional contests. It’s no wonder, considering the multitude of benefits they provide. 

A purpose-driven promotional contest marketing strategy can:

  • Drive brand awareness 
  • Incentivize purchases
  • Generate new leads
  • Provide your brand with user-generated content

As a full-service contest management agency with over 25 years of experience executing award-winning campaigns, contests are kind of “our thing.” We’ve spent the last few decades executing campaigns for some of the largest brands in the world and refining our approach to contests. 

From submission to judging, all the way to prize fulfillment, we’ll manage each aspect of your promotional campaign. 

Promotional Contest Strategy and Planning

At Marketing Resources Inc., we believe in the unrelenting pursuit of marketing that makes a difference in the lives of your consumers. The key to getting there? Understanding your brand’s purpose. Our full-service contest management always begins with a blend of consumer insights, promotional expertise in the marketplace, and past experiences to Identify your promotion’s unique purpose, creating a stronger, more emotional connection with your consumers.

Of course, each brand has its own unique purpose. While there is not just one method of identifying your purpose, we generally look at the following:

  • Your brand’s goals- Why are you interested in running a promotional contest? What do you hope to achieve?
  • Your brand’s expectations- How much money are you willing to spend? How much time do you have to plan and execute your contest? Which aspects of our full-service contest management do you need?
  • Your brand’s obstacles- Are you struggling with generating leads? Engaging with your consumers? Something else?
  • Your brand’s target audience- Who are they? What are their likes and dislikes? Where do they spend their time? How can we reach them?
  • And much more.

Once identified, your brand’s purpose will guide our experts through your promotional contest management. We use it as the foundation for your strategy and planning, ensuring a targeted and effective campaign. 

Full-Service Contest Management Legal Review

Arguably the most complex aspect of planning a promotional contest is ensuring it’s legally compliant. You’ll want to make sure you get this right, too. Both state and federal laws regulate promotional contests.

Title 18 of the U.S Code (the code of permanent laws and regulations U.S citizens must abide by, so, a big deal), is largely dedicated to the regulation of lotteries. 

The following federal agencies regulate legal lotteries and promotional contests:

  • United States Department of Justice
  • United States Postal Service
  • Federal Trade Commission
  • Federal Communications Commission
Simmons Contest

Together, these agencies work to ensure that other than state-sanctioned lotteries, all marketing promotions remain compliant. If your brand executes a non-compliant contest or promotion, you may see some large fines or even lawsuits. 

Experts in staying on the “right side of the law,” our promotional marketing consultants protect your brand. Our team takes the time to inspect each and every element of your contest, checking it against the most updated list of contest laws by state. 

For even more info on sweepstakes and contest laws by state, check out our guide here.

Contest Rules Writing

Similar to your contest’s legal needs, Marketing Resources Inc. also provides official rules writing as part of our full-service contest management. Our expertise is critical in ensuring your promotional contest’s rules are clear, and concise, and leave no room for fraud or “contest hacking.” 

In general, contest rules should clearly state: 

  • Eligibility- Who is allowed to enter your brand’s contest.
  • How to Enter- Clearly state the methods of entry, being extra clear that they are the only accepted methods of entry. 
  • Contest Dates
  • Judging Criteria- Do NOT forget this part. Outline how you judge your contest. Be as specific as possible here to avoid any misunderstandings. 
  • Prize Fulfillment and Winner Notification- How will winners be notified? How will they receive their prizes or rewards? Is there any necessary action on their part? 

As you can see, there are plenty of considerations when it comes to writing contest official rules. Official rules are full of legal jargon, so if you are at all unsure of anything in your rules, it’s important that you contact a professional to look it over for you.

Multi-Channel Support for Promotional Contests

One of the most important aspects of reaching your target audience is meeting them where they already are. That’s why we include multi-channel support as part of our full-service contest management. 

Once we understand your target audience, our team will help your brand craft a social media strategy to help promote your promotional campaign. We increase impressions and boost your conversion rate with our purpose-driven approach. 

Or, maybe your target audience is more likely to see a paid Google campaign, or a billboard, or a sign in their grocery store. Wherever it may be, our team works hard to uncover the most effective ways to advertise your promotional contest. 

Promotional Contest Website and App Development

Mountain Dew Major Melon Contest promotion

Give your brand’s contest a digital home for your audience to engage with through our website or app development. Offering your fans a reliable and exciting website or custom app not only increases your contest’s engagement, but it also serves as a convenient hub for information and details on your campaign. 

Our team of digital experts has designed and developed hundreds of promotional websites and custom apps over the past 25 years. As such, we’ve developed the skills and expertise your brand needs to create a stunning and effective microsite or app. The possibilities are endless, and thanks to our team of developers, we can create a custom solution perfect for your brand. 

A strong supporting site or app helps you track of customer engagement and behavior for the life of your campaign. Metrics that may otherwise be missed without a digital hub, like overall impressions, click-through, and conversion rates, are easily captured and shared with your brand in real-time using our proprietary dashboard. 

Full-Service Contest Management Judging 

As your promotional campaign begins to wind down, some of the most important work is just beginning. In a contest, unlike any other promotional campaign, winners are picked with intention. Because of this, you’ll want to ensure your process for judging is sound. 

Your brand will probably want to select the final winner internally, but our team will sift through the multitude of early submissions to narrow it down. We’ll eliminate any invalid or ineligible submissions, and categorize the remaining submissions however you’d like. We’ll be as hands-on as you want us to be. 

From there, once a winner (or winners) has been selected, it’s time to notify them! Arguably the most exciting part of your campaign, winner notification must also be handled with care. 

The team of experts at Marketing Resources Inc. works closely with your brand to connect with your chosen winner on your behalf. Not always an easy task, we’ll do whatever it takes to contact them within the allotted time. For example, some brands give their winners 48-hours to accept. If that’s the case, we’ll use every minute of those 48-hours so your brand doesn’t have to. 

Prize Procurement and Fulfillment

Meanwhile, our procurement team works to deliver the prize or reward to your winner. Whether it’s a physical prize or digital one, we’ll ensure it arrives safely and on time. 

Recently, we worked closely with Groupon to fulfill one of the most exciting prizes we’ve seen yet. To celebrate the Super Bowl, Groupon sent a group of partygoers to Rob Gronkowski’s house to watch the game in style. Open to anyone in the U.S, actually getting them there proved to be a logistical challenge. What if they needed to fly cross-country? What if the flights were delayed? 

Ultimately, our team had to prepare for any number of situations that may have occurred. The winner and her friends had a fantastic, once-in-a-lifetime experience, and even had a few very special (and very tall) guests; the Gronk brothers!

Partnering With The Right Full-Service Contest Management Agency For Your Brand

Inspire action from your consumers and engage them with an exciting purpose-driven contest. Your consumers enjoy an immersive experience with your brand by offering their own skills, stories, photos, and ideas to your promotional campaign, while you collect valuable insights and achieve your business goals. 

Partnering with the proper promotional contest agency for your brand is crucial in developing a successful campaign. After years of helping brands create exciting and purposeful promotions, we know the difference a great promotional contest makes. 

If you’re looking for more insights on promotional marketing, sweepstakes, contests, loyalty, and more, check out our case stories and some of the successful promotional sites we’ve created for our clients. Contact us today to start a conversation! 

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2022 CPG Promotional Strategy Guide

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.


The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure. 

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

Responsibilities May Include

  • Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
  • Provide support for problems and issues that come up from our clients, vendors, and internal teams.
  • Examine and audit various server logs and determine if any corrective action is required.
  • Review releases of new operating systems and evaluate the implementation in the enterprise.
  • Install, configure, and maintain server firewall and other security software.
  • Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
  • Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
  • Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
  • Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
  • Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

  • 1-2 years of experience in Linux server administration in a small to midsize environment.
  • Bachelor’s degree or minimum 4 years of related work experience.
  • Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
  • Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
  • Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
  • Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols.  TCP/IP, UDP, and VLAN. configurations to manage networking and storage.  
  • Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

  • Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
  • Amazon AWS S3, EC2, and ElasticBeanstalk required.
  • Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
  • Supporting Windows and macOS systems.
  • Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
  • Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
  • An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
  • Experience with IT project management practices and techniques.
  • Strong written and oral communication skills.

The Perks

  • Medical insurance options
  • Dental insurance
  • 401(K) plan with company match
  • Flexible remote work policy
  • Paid sick days
  • Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com